What’s the Difference Between Programs and Services?

The terms “programs” and “services” are so often used together, that we don’t often take the time to think about the subtle differences between the two. It doesn’t help that the terms are used interchangeably, either. Though the differences are subtle, the result of using the terms appropriately in a funding proposal is often not so nuanced. If we are not able to articulate the impact to clients and communities as a result of our activities, we are very unlikely to get funding. If we are fortunate enough to get funding, we could find ourselves in a very uncomfortable situation in which we engaged in “busyness”, but were not able to demonstrate evidence-based change.

A program is a plan of action that is developed in response to a community need, problem or issue. Ideally, it takes into account the assets in the community, building on the strengths of its people, institutions, organizations, informal groups and associations to effect positive change in clients, communities and/or organizations, depending on the target.

Programs differ from services, in that there is intentionality around change, with goals, objectives, outcomes and indicators to measure progress towards the desired end. A diet in which one is trying to lose weight, or reduce blood pressure is an example of a program, in that there are goals, and objectives…